Franchising is one of the best ways to expand your business, and many self-starting individuals are on the lookout for franchise opportunities to allow them the freedom of business ownership. But how can you get potential franchisees to choose you over the other options? First, you must understand something essential about franchisees.
Buying a business in a box
Typical franchisees want two main things. They want to own a business, but they don’t want to start from scratch. They want a “business in a box” if you will, a solid business plan, marketing, branding, the whole package, so they can jump right in to the business of operating a franchise day to day.
As US News puts it, “if you own a McDonald’s, while you can do things like hire and fire employees, you can’t paint the golden arches purple. But that’s a good thing. You don’t buy a franchise because you want to change it. You buy it because it’s a tried-and-tested business model.”
How to sell franchises
So how can you turn that knowledge of what franchisees want into actual franchise sales? For the answer, just look to Patty’s Closet. Talk about a business in a box! This unique clothing boutique chain has been wildly successful in part due to the way they handle franchise sales.
At Patty’s Closet, you’re not just buying a business plan and license to branding, you’re buying a store that is already set up and ready to go. All the franchisee has to do is walk in and start selling. While you may not want to go as far as setting up the locations for your franchisees, you can certainly apply the same idea to selling your franchises.
At Franchise ASAP, we can help you franchise your business quickly, from creating the Standard Franchise Agreement to developing a comprehensive Franchise Operations Manual, and everything in between. We even offer franchise financing for you and your future franchisees! To discuss your unique franchise project, contact us today.
Photo via Patty’s Closet